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Farrell Fritz is pleased to announce the promotion of Lee Peretz to Director of Marketing and Business Development. In this role, Lee conceptualizes and implements market strategy across the firm, drives business and market development, directs branding and communications strategy, and manages the firm’s marketing team. He works closely with the firm’s partners to strategically position them in the marketplace, while helping the firm continue to build its brand and visibility.
Throughout his nearly two-decade career in professional services marketing, Lee has served on numerous boards and advisory boards. Currently, he is on the Long Island Regional Council for Junior Achievement of New York and is involved in the Legal Marketing Association. Lee was also President and executive board member of the Public Relations Professionals of Long Island and an executive board member for the Association for Accounting Marketing – New York Chapter.
Lee previously held the position of Business Development Manager at Farrell Fritz and prior to joining the firm, served as Marketing Director at Anchin, Block & Anchin in New York City. He graduated with a B.S. in business management & marketing from SUNY Albany.
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